Privacy policy

Last updated: 13 March 2024

1. Introduction

This privacy policy tells you about the information we collect from you when you use our website. In collecting this information, we are acting as a data controller and, by law, we are required to provide you with information about us, about why and how we use your data, and about the rights you have over your data. including all of its related applications, dashboards, or platforms (“Services”) and our practices for collecting, using, maintaining, protecting, and disclosing that information. By using our Services, you agree to the collection, use, disclosure, and procedures this Privacy Policy describes.

1.1 Who are we?

We are Magic. Our address is 60 Paya Lebar Road, #11-11, Singapore 409051.

If you would like to contact our appointed Data Protection Officer, please contact them by email at

2. How we use your information

2.1 When you use our website

When you use our website to browse our products and services and view the information we make available, a number of cookies are used by us and by third parties to allow the website to function, to collect useful information about visitors and to help to make your user experience better. Some of the cookies we use are strictly necessary for our website to function, and we do not ask for your consent to place these on your computer.

2.2 Methods for automatic data collection

2.2.1 Cookies (or browser cookies)

A cookie is a small text file containing a string of alphanumeric characters placed on the hard drive of your computer. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Services. (Please review your web browser’s “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept cookies from the Service, you may not be able to utilise the features of the Services to their fullest potential.) You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Services.

Flash Cookies: Certain features of our Services may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Services. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies.

Web Beacons: Our Services and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). We may not always collect personal information automatically, but we may tie this information to personal information about you that we provide to us or that we collect from other sources.

2.3 When you submit an enquiry via our website

When you submit an enquiry via our website, we ask you for your First name, Last name, contact telephone number and email address. We use this information to respond to your query, including providing you with any requested information about our products and services. We may also email you several times after your enquiry in order to follow up on your interest and ensure that we have answered it to your satisfaction. We will do this based on our legitimate interest in providing accurate information prior to a sale or service.

We do not use the information you provide to make any automated decisions that might affect you.

We keep enquiry emails for two years, after which they are securely archived and kept for seven years, when we delete them. CRM records are kept for three years after the last contact with you.

2.4 When you purchase a product or service from our website

User database management

When you purchase products and services from us online, we ask you for your name, address, contact telephone number, email address, credit card information, the industry type of your business and number of businesses. We also record your IP (Internet Protocol) address, which is the address of your computer on the Internet.

We will use your information to verify your credit card details for your purchase, process your order and to send you your products. We will also send you a receipt via email and we may use your telephone number to contact you regarding your purchase.

We require this information in order to process your payment, deliver your products or services and fulfil our contract with you. We record your IP address in order to show that the correct tax was applied to the sale, which we are required to do by law.

We use third party providers to store personal data collected during this process and manage our user database effectively. The third party providers we use are listed below.

  • Pipedrive (Pipedrive Inc.)
    • Pipedrive is a customer relationship management (CRM) software that helps businesses streamline their sales processes and manage customer interactions effectively
    • Place of data processing: EU and United States (see their Privacy Policy here)
  • Zapier (Zapier Inc.)
    • Zapier is a workflow automation service that automates the movement of data between (third-party) services.
    • Place of data processing: United States (see their Privacy Policy here)

Hosting, storage and backend infrastructure

We use third party providers to provide the backend infrastructure and cloud storage required to run and distribute Magic as the Service. The third party providers we use are listed below. 

  • Amazon Web Services (AWS) (Amazon Web Services, Inc.)
    • AWS is a comprehensive cloud computing platform that offers a wide range of services including hosting and backend services.
    • (Nominated) Place of data processing: United Kingdom (see their Privacy Policy here)
  • Amazon Relational Database Service (RDS) (Amazon Web Services, Inc.)
    • RDS is a managed database service provided by AWS that facilitates the setup, operation and scaling of relational databases in the cloud
    • (Nominated) Place of data processing: United Kingdom (see their Privacy Policy here)

Handling payments

Your credit card details are passed to a third-party payment processor with whom we have a contractual agreement which provides effective safeguards for your information. We do not retain your credit card information.

We keep your order information for an indefinite period, as our service agreement relation is kept during the time.

The third party providers we use are listed below.

  • Stripe (Stripe Inc.)
    • Stripe provides online payment processing services for businesses to enable them to accept payments over the internet.
    • Place of data processing: United States (see their Privacy Policy here)

Application of this privacy policy

This Privacy Policy applies to information we collect:

  • Through the Services.
  • In email, text, and other electronic messages between you and the Services.
  • Through mobile and desktop applications you download from the Services or a third-party app store, which provide dedicated non-browser-based interaction between you and the Services.
  • When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.

This Privacy Policy does not apply to information collected by us offline.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Services. By accessing or using our Services, you agree to this Privacy Policy. This Privacy Policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of the Services after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates. If you do not provide your information when requested, you may not be able to use our Services if that information is necessary to provide you with our Services or if we are legally required to collect it.

2.5 How we collect this information

  • Directly from you when you provide it to us.
  • Automatically as you use our Services. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
  • From third parties, for example, our business partners or from publicly available sources such as certain third-party review sites.

2.5.1 Information You Provide to Us

The information we collect through our Services may include:

  • Registration and Profile Information. Information that you provide by filling in forms through our Services. This includes information provided at the time of registering to use our Services, subscribing to our Services, signing up to receive information about our Services, posting material, or requesting further services. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our Services. If you sign up for an account, register to use our Services, purchase our products, or sign up to receive information about our Services, we may ask you for your, or your customer’s, first and last name, e-mail address, phone number, physical address, P.O. box or other postal address, login information, and any other information we collect.
  • Communications with Magic. Information when you contact us directly such as records and copies of your correspondence (including email addresses), as well as communications with other parties as you use the Services. For example, when you contact our Customer Support Team, we will receive your name, mobile phone number, the contents of a message, and any other information you choose to provide.
  • Communications Using the Services with Others. You also may provide information to others through the Services and your communications may be transmitted to other users of the Services or third parties. Any user contributions you post or transmit to others is done at your own risk. We cannot always control the actions of other users of the Services, or a third party outside the Services, with whom you may choose to share your user contributions.
  • Survey Information. Your responses to surveys that we might ask you to complete for research purposes such as customer success and marketing strategy.
  • Payment information. When you add billing information or a credit card number to your account or make a purchase (e.g., through our Payments or Terminal products), we will use a third-party service provider to collect and store your payment information.
  • Search Information. Your search queries on the Services.
  • Images. We collect any images that you submit to our Services.
  • Audio and Voice. We collect audio through the Services, such as voice recordings that may be transcribed by us or a third party.

2.5.2 Information We Collect Through Automatic Data Collection Technologies

The information we collect automatically may include personal information. As you navigate through and interact with our Services, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Usage Information. Details of your use of our Services, including traffic data, location data, logs, and other communication data and the resources that you access and use through the Services. To help us understand how you use our Services and to help us improve them, we automatically receive information about your interactions with our Services, such as the ads you click on, pages or other content you view, the searches you conduct, purchases you make, your comments, and the dates and times of your visits.
  • Location Information. When you use our Services, if you allow us, we will receive your precise location information. We also infer your more general location information (for example, your internet protocol (IP) address may indicate your more general geographic region.
  • Device Information. We receive information about the device and software you use to access our Services, including IP address, web browser type, operating system version, phone carrier and manufacturer, application installations, device identifiers, other equipment identifiers, mobile advertising identifiers, and push notification tokens.
  • Information from Cookies and Similar Technologies. We and third-party partners collect information using cookies, pixel tags, or similar technologies. Our third-party partners, such as analytics and advertising partners, may use these technologies to collect information about your online activities over time and across different services.
  • Text Information. We may facilitate text messages between you and your customers. In the process, we may receive information about these communications, such as the date and time of the SMS message, the parties’ phone numbers, and the content of any SMS messages.
  • User Feedback. We receive information about reviews and surveys and give our clients information about ratings and reviews.
  • Profile Information. Inferences drawn from any of the information above to create a profile about you that may reflect, for example, your preferences, characteristics, and behaviour, including for account security purposes or to enhance our Services to you.
  • Information you provide to Third Parties. If you choose to link our Services to a third-party account, we may receive information about you, including your profile information, photo, and use of the third party account. Additionally, we may receive information about you from third parties such as data or marketing partners and combine it with other information we have about you. We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioural tracking).

Magic’s use and transfer of information received from Google APIs to any other app will adhere to Google API Services User Data Policy, including the Limited Use requirements.

2.6 How we use your information

We use information that we collect about you or that you provide to us, including any personal information:

  • To present our Services and related content to you.
  • To personalise and improve your experience on our Services, such as presenting tailored content, speeding up your searches, recognising when you return to our Services, and storing information about your preferences, allowing us to customise our Services according to your individual interests.
  • To send you text messages and push notifications.
  • To provide, maintain, improve, and enhance our Services.
  • To provide you with information, products, or services that you request from us.
  • To facilitate transactions and payments.
  • To provide you with notices about your account or subscription, including expiration and renewal notices.
  • To carry out our obligations and enforce our rights arising from any contract(s) entered into between you and us, including for billing and collection.
  • To notify you about changes to our Services or any products or services we offer or provide through it.
  • To allow you to participate in interactive features on our Services.
  • To communicate with you, provide you with updates and other information that you request, respond to comments and questions, and otherwise provide customer support.
  • To market additional or new products or services to you.
  • To find and prevent fraud and respond to trust and safety issues that may arise. 3.15. To de-identify and aggregate information collected through the Services and use it for any lawful purpose.
  • For compliance purposes, including enforcing our Terms and Conditions or other legal rights, or as may be required by applicable laws and regulations or as requested by any judicial process or governmental agency.
  • To fulfil any other purpose for which you provide it.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent. We may also maintain the information we collect or associate it with personal information we collect in other ways or receive from third parties. We retain your personal information.

MAGIC Marketing Communications. You can unsubscribe from our promotional emails and SMS via the link provided in the email/SMS or by replying “CANCEL”. Even if you out-out of receiving promotional messages from us, you will continue to receive administrative messages from us. For example, if we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions, but this opt out will not apply to information provided to MAGIC as a result of a product purchase, warranty registration, product service experience or other transaction.

Our Services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties, and we do not control third parties’ collection or use of your information. Please be aware that this Privacy Policy does not apply to your activities on these third-party services or any information you disclose to these third parties. We encourage you to read their privacy policies before providing information to them. These third parties may provide you with ways to choose not to have your information collected or used in this way. Furthermore, we do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI's website.

3. Disclosure of your Information

3.1 Aggregate and Anonymous information

We may disclose aggregated information about our users, and information that does not identify any individual, for any business purpose.

3.2 Personal Information

We may disclose personal information that we collect or you provide as described in this privacy policy:

  • Affiliates. We may share any information we receive with our subsidiaries, affiliates, and partners for any of the purposes described in this Privacy Policy.
  • Vendors and Service Providers. We may share any information we receive with vendors, contractors, service providers, and other third parties retained in connection with the provision of our Services or who we use to support our business.
  • Third Party App Integrations. If you connect a third-party application to our Services, we may share information with that third party.
  • Analytics Partners. We use web analytics services such as Google Analytics to collect and process certain analytics data. These services may also collect information about your use of other websites, apps, and online resources. You can learn about Google’s practices by going to and opt-out of them by downloading the Google Analytics opt-out browser add-on, available at
  • Social Networking Platforms and Other Online Services. Our Services allow you to, upon your direction, share information with social networking services, such as Facebook or Instagram. You understand and agree that the use of your information by any social networking websites will be governed by the privacy policies of these third-party platforms and your settings on that platform. We encourage you to review their privacy policies.
  • Other Users. Our Services enable you to, among other things, communicate with others. Your name, username, and other profile information may be viewable and searchable by other users. The content you post to the Services may be displayed on the Services and viewable by other users by default. We are not responsible for the other users’ use of available information, so you should carefully consider whether and what to post or how you identify yourself on the Services.
  • Sale, Acquisition, Merger or Other Asset Transfers. We may share information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganisation, dissolution, or other sale or transfer of some or all of Podium's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Podium about our users is among the assets transferred.
  • To Fulfil the Purpose for which You Provide. We may share information in your direction. For example, if you give us an email address or other contact information as a referral, we may use that email address to contact the referred party.
  • As Disclosed. We may share information for any other purpose disclosed by us when you provide the information.
  • With Consent. We may share information with your consent.

3.3 Your rights as a data subject

By law, you can ask us what information we hold about you, and you can ask us to correct it if it is inaccurate. If we have asked for your consent to process your personal data, you may withdraw that consent at any time.

If we are processing your personal data for reasons of consent or to fulfil a contract, you can ask us to give you a copy of the information in a machine-readable format so that you can transfer it to another provider.

If we are processing your personal data for reasons of consent or legitimate interest, you can request that your data be erased.

You have the right to ask us to stop using your information for a period of time if you believe we are not doing so lawfully.

Finally, in some circumstances you can ask us not to reach decisions affecting you using automated processing or profiling.

To submit a request regarding your personal data by email, post or telephone, please use the contact information provided above in the Who Are We section of this policy.

4. International Users

Our Services are hosted in the United Kingdom. If you choose to use the Services from other regions of the world with laws governing data collection and use that may differ from United Kingdom law, then please note that you are transferring your personal information outside of those regions to the United Kingdom for storage and processing. Also, we may transfer your data from the United Kingdom to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating the Services. Your providing of information, including personal information, on or to the Services constitutes your consent to such transfer, storage, and processing.

4.1 Data transfer outside the EU

Magic is allowed to transfer Personal Data collected within the EU to third countries (i.e. any country not part of the EU) only pursuant to a specific legal basis. Any such Data transfer is based on one of the legal bases described below. Users can inquire with Magic to learn which legal basis applies to which specific service.

  • Data transfer abroad based on standard contractual clauses
    • If this is the legal basis, the transfer of Personal Data from the EU to third countries is carried out by Magic according to “standard contractual clauses” provided by the European Commission.
      This means that Data recipients have committed to process Personal Data in compliance with the data protection standards set forth by EU data protection legislation. For further information, Users are requested to contact the Owner through the contact details provided in the present document. 

5. Children underage

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any information through or on the Services. We do not knowingly collect personal information from children under 13. If you are under 13, do not:

  • use or provide any information through or on our Services or through any of its features,
  • register to use the Services,
  • make any purchases through the Services,
  • use any of the interactive or public comment features of the Services, or
  • provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at

6. Legal Information

This privacy policy has been prepared based on provisions of multiple legislations, including Art 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation). This privacy policy relates solely to, if not stated otherwise within this document. 

7. Updates to this privacy policy

We regularly review and, if appropriate, update this privacy policy from time to time, and as our services and use of personal data evolves. If we want to make use of your personal data in a way that we have not previously identified, we will contact you to provide information about this and, if necessary, to ask for your consent.

We will update the date of this document each time it is changed.